# The Trust Podcast Episode 1: Michael Kitces

Dave Feldman

Cofounder & CEO

Throughout our journey founding Greenboard my co-founder Ed and I have mostly found ourselves neck deep solving compliance problems for financial institutions by using technology in new ways. But one problem _we_ ran into (especially in the early days) was establishing rapport with decision makers as newcomers. We quickly learned that trust and relationships — surprisingly even more so than dollars in many cases — are currency in financial services.

Building trust with clients, partners, investors, and peers has become something of an obsession for us. We, after all, genuinely believe that we can have a positive impact on the field and _should_ be trusted. Convincing everyone else still isn't easy. Today, I'm excited to announce the **The Trust Podcast** \- **_The Podcast All About Trust Dynamics in Financial Services_**. Though it's a new endeavor, it's largely an extension of our body of work to date and our obsession with understanding trust dynamics. You can find the podcast on [Youtube,](https://www.youtube.com/@thetrustpodcast) [Spotify](https://open.spotify.com/show/08LTCYfRRMeo2eNnfAreLf), and [Apple Podcasts](https://podcasts.apple.com/us/podcast/the-trust-podcast/id1768364830).

Our first podcast guest is Michel Kitces of [Kitces.com](https://kitces.com/). Michael does some of the most prominent research in the industry on the financial advisor landscape and has a dedicated following amongst financial advisors. He was a natural fit to have on our first podcast episode! We hope you enjoy it and subscribe for the many exciting guests to come.

The Trust Podcast: Episode 1, Michael Kitces from Dave Feldman on Vimeo

[Watch on Vimeo](https://vimeo.com/1011498413?fl=pl&fe=vl)

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